“ Returning to users ” implies the focus of growth will be shifted from growing Gross Merchandise Value (GMV) and Annual Active Customers (AAC) to growing Daily Active Users (DAU).Īnnual active customers refer to the total number of buyers who have made at least one purchase on the platform within a year however, at the current stage as the growth of Annual Active Customers slows (some say to a halt), increasing user stickiness and repurchase rate naturally became the key – thus the focus on DAU. For example, Alimama (the advertising platform of Alibaba) will return to its roots, enabling small businesses to buy and sell advertisements.Ĥ.
#TAO BAO WAN SERIES#
This will also lead to a series of changes.
This means that the traffic distribution mechanism will also undergo some changes: In the past few years, traffic has been directed to Tmall (with higher average order value, through tactics like giving out Tmall vouchers) now, traffic will shift back to Taobao.
“Returning to Taobao” implies Taobao / Tmall Commerce Group will return to its roots of supporting small and medium-sized businesses. He pointed out three directions for Taobao / Tmall Commerce Group : Returning to Taobao, returning to users and returning to the internet. Jack Ma pointed out that the logic Alibaba relied on for its past success no longer applies, and swift changes are necessary.
Taobao/Tmall Commerce Group is one of the six individual companies after the restructuring.Īccording to the Late Post report, attendees of the meeting include Taobao/ Tmall Commerce Group’s CEO Trudy Shan Dai (戴珊), key executives Wang Hai ( 汪海), Liu Peng ( 刘鹏), Liu Yiman ( 刘一曼), Head of Taobao Live Cheng Daofang ( 程道放), Taobao / Tmall Commerce Group’s CFO Li Bo ( 李博) and Cainiao Group’s CEO Wan Lin (万霖). Ma, who is now in retirement (and spends some of his time teaching in Tokyo), has become more involved in steering the restructuring of Alibaba Group. Go buy some ridiculously cheap furniture.Late Post – a leading Chinese publication focused on in-depth reporting, revealed yesterday (19 June 2022) that Jack Ma had called for an ‘unofficial meeting with no specific agenda’ with key executives of business units under Taobao/Tmall Commerce Group. Or not! The world is your goddamn oyster on Taobao. And if you’re still unsure? There’s also fashion (arguable) and household necessities (also arguable) you might just now discover you need. If you’re not a seed person, this month’s TB picks also dabble in plushies and other fun, ridiculous birthday gifts.
#TAO BAO WAN PORTABLE#
And, even beyond that, if you, somehow, find yourself encountering a small, barely-counts-as-a-problem quandary that, in all honesty, doesn’t really register as a thing you need to address? Well, someone on Taobao has made a teeny-tiny portable sunflower seed de-sheller, so anything is possible. And, beyond that, if you can dream it, someone is selling it in five different colour combinations, with customisable bits and bobs, on Taobao. If you can dream it, someone’s selling it on Taobao.
Here’s something I believe I already knew, but was just made undeniably clear with this month’s roster of Taobao Finds.
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